On about 80 strikingly designed glossy pages the magazine’s staff presents in its usual high quality the latest on fashion, accessories, watches, trends, beauty, prêt-à-parler, design, the art market, technology, pleasure, travel and much more. Topics related to individual lifestyle areas (like men and travel) add a seasonal and thematic touch to individual issues of the magazine.
The Frankfurter Allgemeine Magazin stands for a high level of journalistic excellence and a sophisticated lifestyle. The magazine presents this sophistication with unique opulence – with topics like fashion, accessories, watches, jewellery, beauty, design, arts market, technology, gourmet and travel. Exceptional journalists and renowned photographers come together and create a magazine unmatched among the competition.
The Frankfurter Allgemeine Magazin compels luxury-oriented top performers who maintain an exclusive lifestyle. Classic high-gloss magazines do not appeal to this clientele: The monthly F.A.Z. Magazin and its EXTRAs address the F.A.Z. readership of discerning multipliers.
The Frankfurter Allgemeine Magazin turns brands into success stories by offering them a stage for a grand entrance. The audience: consumption oriented people with lots of buying power, who love to be inspired by emotionally engaging campaigns. The magazine’s large format does the rest: A study by ZMG and Eye Square has proven that large format ads have more staying power. Numerous ad specials and advertorials attract even more attention to communication in this opulent environment.